needseeq
Who we are. What we believe. What we deliver.
Why we exist
Service technicians visit customers every day. They know the machines, the history, the needs — often better than many field sales reps. But they don't recommend services. Not because they don't want to. Because nobody showed them how.
The result: billions in service revenue left on the table every year. Not because the offer is missing. Not because trust is lacking. But because the right question was never asked.
We believe service is the next great growth opportunity for industry. Not someday. Today. In every customer conversation happening right now.
How we solve it
Not with sales training. Not with more pressure. With a single, targeted question that reveals need — before any offer is on the table.
01
ASSESS
Where does the customer stand today?
02
MATCH
Which service offering fits their maturity level?
03
ENABLE
How do you make the next step as easy as possible?
Three steps. No sales rhetoric. No script. A conversation that helps — instead of convincing.
What we deliver
needseeq turns this method into a system for service sales — for every team, every country, every customer touchpoint.
The Portfolio Tool
Structures your service offering so everyone immediately understands the value — technicians, sales reps, customers. The portfolio can be easily extended and maintained.
The Recommendation App
Translates the right questions into a service recommendation — as a standalone app or integrated into a system your team already uses.
The Training
Doesn't turn technicians into salespeople — it makes them better listeners. Those who understand what the customer needs, help. Those who help, sell.
The Integration
Connects recommendation and close. Easily integrated into existing systems like CRM, ERP, and FSM.
International Rollout
So the method works not just in one country — but in all of them.
The Team
We are Dr. Lennard Holst and Dr. Maximilian Schacht. Before needseeq, we spent many years in consulting — always the same question: how do you build a service business that truly grows? In 2021 and 2022, we both completed our PhDs at RWTH Aachen in industrial services. From practice and research, the diagnostic method "Just ask HOW" was born — developed together with service managers, technicians, and industry associations.
